Brand is the new buzz word. It replaced image as the term which means, how the world sees you.

Building your brand is all across the internet. You can pay someone to be a brand manager or take online classes on it. There are YouTube videos about it, and it’s a session in every professional development conference nowadays.

But what does building your brand mean?

When I wrote my book, More Than, I began to get the question “What is your brand?” It gave me a bit of anxiety.

Why?

Because I am more than one singular aspect of my personality. And the idea of “My Brand” meant I had to decide which part of my personality to manufacture into a whole person. Frankly, to me my “brand” meant I had to be fake.

Let me tell you something, I DO NOT like fake.

I even have a framed quote that says, “Be real. Because being fake is exhausting.”

And it is exhausting. I have too much to do to pretend I am perfect.

I am not trying to be someone that people look up to and say ‘I want to be like her one day’. I want people to look at me and say, “If she can do it, then I can do it!”

So just to be clear;

My brand is a woman who knows how to get business done, yet says the craziest stuff on social media. I’m passionate and playful.

My brand is showing the good, bad and ugly of my life. And some if it is REALLY good and some is REALLY ugly.

I won’t pretend to be anything I’m not in order to be a “Brand worth building”.

That type of brand is exhausting and short-lived.

If you are looking for authentic mentorship and leadership in life and business.

Well, that’s my brand!